Why BBM is thriving in Nigeria and South Africa
Back in August, I visited South Africa and spent some time with a number
of BBM’s advertising and content partners and some payment providers we
were considering for partnership opportunities.
By Daniel
Having spent many years working with South African mobile operators and banks in past roles, I have always been amazed at the potential of the market there.
But on this trip, I learned something new about the value of the BBM brand both in South Africa in particular and across the entire continent in general. It’s big. That’s particularly exciting because of all the growth we’ve been seeing in this market in the last few years.
Leaps and Bounds
Africa is clearly a mobile-first market, with the majority of people accessing the internet from mobile rather than desktop devices.
We’re also seeing many people coming online for the first time in recent years, so BBM has seen quite a bit of growth.
By Daniel
Having spent many years working with South African mobile operators and banks in past roles, I have always been amazed at the potential of the market there.
But on this trip, I learned something new about the value of the BBM brand both in South Africa in particular and across the entire continent in general. It’s big. That’s particularly exciting because of all the growth we’ve been seeing in this market in the last few years.
Leaps and Bounds
Africa is clearly a mobile-first market, with the majority of people accessing the internet from mobile rather than desktop devices.
We’re also seeing many people coming online for the first time in recent years, so BBM has seen quite a bit of growth.
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